After the EU unveiled a high-profile push to rid the continent of plastic waste, now companies like McDonald’s, Costa and Evian are announcing their own initiatives. Can this help solve the world’s plastic trash problem?
Last week, the European Union unveiled a headline-grabbing plastic waste strategy with the goal of making all plastic packaging reusable or recyclable by 2030.
A cascade of business announcements have followed in the week since the EU strategy was announced.
They want to be seen, as McDonald’s put it, to be “part of the solution” rather than part of the problem.
When European Commission Vice-President Frans Timmermans unveiled the plan in January, he reminded the world that if we don’t change the way we produce and use plastics, there will be more plastics than fish in our oceans by 2050.