Food labels are meant to be easy to read, but some terms on those labels are marketing lingo or mean something different than you may think. Here’s what to pay attention to and what to ignore entirely.
If your head starts spinning when trying to make healthy and budget-friendly food choices, you’re not alone. Take a look around your local grocery store and you’ll find a slew of confusing terms. Organic. Non-G.M.O. Low-sugar. Superfood.
What does it all mean, and how can a normal human shopper possibly make sense of any of it? We asked registered dietitians, food marketers and members of the New York City Agriculture Collective for help decoding the labels you see in the grocery store. Let’s break down how to decode the label and get past the marketing into the actual benefits of what we’re buying.