In two months, Ikea sold 1 million of its new veggie hot dogs

kaleFrom FastCompany, October 11, 2018.

At the food counter past the checkout lanes at Ikea stores, where the company sells giant frozen yogurt cones for a dollar and other snacks to keep guests satiated and ready to buy more sofas, it’s now possible to buy a hot dog for just 75 cents. And the hot dog has no meat in it at all.

Made from a blend of kale, red lentils, carrots, and ginger, and served on a soft bun slathered in sweet and spicy mustard, pickled red cabbage, and crispy onions, the vegan dog (the bun makes it just vegetarian) is designed in part to appeal to a growing number of customers who want to eat healthier and plant-based food. But it’s also part of Ikea’s much larger ambition to cut its carbon footprint.

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