Building Sustainable Demand for Beef

Milking cows have a second career after the milking string as dairy beef for the consumer who is looking for beef that is great tasting, safe to eat, and always tender.  As part of Wisconsin Public Television’s University Place program Building Sustainable Demand for Beef, John Freitag, Executive Director of the Wisconsin Beef Council, explores a more customer-oriented beef industry and discusses the results of the Consumer Beef Index.

For more information regarding dairy well-being, please visit UW-Extension Animal Well-being & Herd Health.

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