Explore Business Culture

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Event Information


August 12th, 2019


10:00am - 2:30pm


Jim Versweyveld, Extension Walworth County Agriculture Educator





Today’s challenging business environment requires organizations to grow a healthy business culture in order to be successful.  While culture may not be something talked about on the farm, your organization’s culture speaks loudly of your business.

An organization’s culture is rooted in its values, vision, goals, beliefs and relationships –trust and how individuals work together.  These are the guiding principles which affect the success of business strategy and all who work for it.  A positive, healthy culture translates into high productivity, creativity, and low employee turnover.

How does one grow a healthy business culture? How does one define their own business culture?  Paul Scharfman, President of Specialty Cheese Company Inc. of Reeseville WI will describe how a cultural shift in business values influenced the company’s ability to recruit and retain employees.  Jordan Matthews herdsman and Daphne Holterman owner of Rosy-Lane Holsteins will discuss their business culture and how it helps navigate challenging times, and defines their farm as an “employer of choice”.  Simon Jette-Nantel, UW-Extension Farm Management specialist will define what it means to have a healthy business culture.  The morning discussions will be followed by lunch and a farmer speaker panel on agriculture labor.

The Dairy Business Association (DBA) is proud to partner with UW-Extension in supporting this program for farmers. We understand that our farmers, like many other industries, are challenging challenges with regard to employee recruitment and retention. Educational workshops like this are critical in helping provide our farmers with strategies for success in becoming employers of choice.

Morning speakers will be followed by lunch and a farmer panel, sponsored by Dairy Business Association and Landmark Cooperative. The program will conclude at 2:30 p.m.   An optional farm tour is available at 8:30 a.m.

Event Location

Rosy-Lane Holsteins
W3855 Ebeneezer Drive

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