Edible Startup Summit 2018

October 26, 2018, 8:00 – 5:30 pm
American Family Insurance Training Center, Madison, WI
6000 American Family Insurance Parkway, Building A

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DATE: Friday, October 26
TIME: 8:00 am – 5:30 pm
LOCATION: American Family Insurance Training Center (6000 American Family Insurance Parkway, Bldg A, Madison)

The Edible Startup Summit is a one day training program to provide you with the knowledge and connections to launch your food business. Hear from successful food entrepreneurs and business development experts about various aspects of building a sustainable food business. You’ll learn about trends in the food sector; product development; business planning; food safety, licensing, and regulations;  financial record keeping, financing, and pricing your product. Join fellow food business entrepreneurs for an exciting day of learning and networking.

Schedule at a glance:

8:00 – 8:30 am      Registration and Coffee
8:30 – 9:00 am      Welcome, Opening
9:00 – 10:00 am    Morning Plenary: Trends in the Food Business Ecosystem
10:00 – 11:00 am   Entrepreneur Panel: Product development; steps to building a sustainable food business
11:00am–12:00pm   Breakout Sessions 1: Business and financial planning
12:00 – 1:00 pm      Lunch and resource tables
1:30 – 3:00 pm    Flash Sessions and 1:1 consultations
3:00 – 4:30 pm     Food safety,  licensing, traceability
4:30 – 5:30 pm     Networking & WLFN Local Foods Expo
Register in advance to be contacted regarding scheduling 1:1 consultations.

Thank you!

Flash Workshops

  • Incorporating your Food Business and Other Legal Matters. Bradly D’Orazio. UW Law & Entrepreneurship Clinic.
  • Using Marketing & Branding to Promote your Product. Ben Hirby, Planet Propaganda.
  • Financial Record Keeping. Andrea Hughes, WWBIC.
  • Retail Marketing. Patrick Schroeder, Willy Street Coop & Retail Ready Program.
  • Working at a Shared Use Kitchen. Chris Brockel, FEED Kitchens.
  • Technology for Startup Food Businesses. Philip Crawford, Manifestly & Tech Consultant.
  • Product Development, Marketing, and Communicating your Brand. Christy McKenzie, Pasture and Plenty.
  • Sourcing Locally. Laurel Burleson, Ugly Apple Food Cart & Catering.
  • Scaling up. Megan Hile, Madison Chocolate Co.
  • Working with Retailers & Distributors. Donna Klausen, Mudd Creek, LLC.
  • Building a Customer Base through Product Demos, Marketing & Branding. Brian Schneider, Colony Nectar.

Food Safety Breakout Sessions

  • Retail food (restaurant, food truck, catering)
  • Food processing (canning, dry goods, baked goods)


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