Marketing & Business Planning

Visit the Wisconsin Food Business Road Map, a guide to getting started as a food processor in the state of Wisconsin.

The key to any successful food production enterprise is a sound business plan.  Whether your marketing goals are a farmer’s market, CSA, farm store, or other methods, it is vital to learn the best methods to determining if your product is likely to sell.

Interested in starting a food business? Be sure to visit the UW Madison Food Safety & Health website for information on licensing requirements and other helpful information.

Got Moo-La?  This resource was assembled by the Wisconsin Department of Agriculture, Trade, and Consumer Protection (DATCP), Division of Agri-Business as a tool to help small businesses develop and grow their value-added business using money, information, and technical assistance from outside their organization.

The Wisconsin Entrepreneurs’ Network (WEN) provides entrepreneurs with access to a statewide network of resources and expertise, identifies high-potential entrepreneurs and helps move their businesses forward, facilitates collaboration between entrepreneurs and between organizations that assist entrepreneurs, and helps create and grow minority-owned businesses.

Whether you want help with the skills of starting, running or growing a business, the UW-Madison’s Small Business Development Center is your business education resource. They teach seminars, answer telephone questions and perform one-on-one counseling for business owners in Dane, Columbia and Sauk counties.

Best Management Practices in Culinary Tourism fact sheet and resource links.