Marketing

Plan, Partner, Promote: Top eight tips to support Wisconsin farmers market outreach and marketing

Farmers markets provide many social, economic, and ecological benefits to farmers and communities. They support local producers, foster community engagement, and have a positive ripple effect on their local economies. However, many markets are seeing increased competition with a growing number of local food outlets: community supported agriculture box shares, grocery stores, online marketplaces, and […]

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What does “local food” mean to Wisconsin consumers?

Wisconsin consumers widely agree that “local” food means food grown in Wisconsin, according to a new statewide survey conducted by faculty affiliated with UW-Extension, UW-Madison, and UW-River Falls. Food from Michigan, Iowa, Illinois, and Minnesota, meanwhile, is not considered “local” by most Wisconsin shoppers. Researchers aimed to provide farmers and communities with strategies informed by […]

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Farmers Markets as a Strategy to Improve Access to Healthy Food for Low-Income Families and Communities

Project for Public Spaces has announced the publication of their latest public markets report “Farmers Markets as a Strategy to Improve Access to Healthy Food for Low-Income Families and Communities.” In conjunction with Columbia University and funded by the Robert Wood Johnson Foundation, PPS studied what market characteristics successfully attract low-income shoppers. The study also […]

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HAVING “LOCAL” ON THE LABEL IS GOOD BUSINESS FOR WISCONSIN WINEMAKERS

With local foods getting marquee treatment on grocery shelves and restaurant menus, Wisconsin winemakers want to make sure they have a place at the table. And they’ve earned it, a recent UW-Madison survey indicates. The survey of Wisconsin winery owners found that virtually all of them are producing at least one type of wine from […]

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