Pushing us Towards and Pulling us Away Factors

FORCE FIELD ANALYSIS

What are the forces pushing our Douglas County Community towards Local Food and what are the forces pulling us away from a local food system?

Pushing us Towards:

Sociological

  • We have the demand
  • Customer loyalty has built an expectation of local food choices
  • Provided many recent documentaries and information on local food in the popular media
  • Community and value system that includes good food.
  • The time is right.
  • Media/outside influence results in increased awareness in our community of quality and flavor, taste.
  • Restaurants draw customers with local food
  • Local pride, community connections, building professional networks, bridges, resiliency
  • Choosing local vendors for distribution
  • Desire for a return to traditional food system

 

Health

  • Fear for food safety
  • Concerns about our individual food systems being safe
  • Benefits to health options
  • Educated kids and parents on value of “good” food
  • Federal new requirement for healthier school food

 

Economic

  • Niche Market
  • Keeping $ local
  • Partnerships with supply chains
  • Higher income input, higher value market
  • Change in supply…more agile to demand
  • Because it is local, it helps our economy grow
  • Save $ by growing your own

Environmental

  • Less food waste
  • Food safety in relation in pesticide use
  • Sustainability issues
  • Lack of local grocery chain=increased incentive to garden

 

Pulling Us Away:

Sociological

  • Laws do not support local efforts (prevent market)
  • A lower income /educational demographic= lower expectations and where with all to participate
  • Education and knowledge
  • Access
  • Knowledge of where to find local food
  • Convenience- consumer must make multiple stops
  • Eating out. Wish for more attention by restaurants on local food
  • Location of access…no public transport to get to the food, hours that food is available,
  • Lack of understanding or awareness
  • Habits of consumers. Need more education on how to eat locally, seasonally, etc.
  • Lack of diverse people in all conversations about local food and community
  • Lack of leadership , formal and political
  • Lack of outlets
  • Lack of Gardening knowledge

Health

  • Fear by consumers that food is not inspected or safe

Economic

  • Supply of local food
  • Seasonality /accessibility
  • Higher costs
  • Fluctuating supply
  • Not enough volume to market
  • Large capital investment
  • Low # of vendors limits expansion
  • Adding SNAP
  • Cost of eating healthy
  • Geography of growers and market spread out
  • Farmers make more $ selling at auction and shipping out of local market
  • Retail: profit margin is narrow
  • Economy of scale
  • Regulations cost $
  • Cost, real or perceived
  • Infrastructure is not very developed.
  • Certifications/rules i.e.-FDA create barriers or restrictions
  • Time is money for both purchasers and sellers

Environmental

  • Short growing season
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