Findings

There were two waves of data collection for this project:

Key Informant Interviews and SNAP User Surveys

Key-Informant Interviews

  • Conducted with UW-Extension, farmers’ market partners, and community partners
  • Helped ground understanding of barriers SNAP users face in accessing farmers’ markets
  • Gave insight into marketing/outreach strategies employed by markets and partners to reach SNAP audience

FoodShare User Survey Results

  • Conducted in each market area at organizations that serve low-income, SNAP eligible audiences
    • Not administered at farmers’ markets
  • Helped determine barriers to participation at farmers’ markets
  • Gave insight into the most effective marketing/outreach strategies employed by markets and partners

Outreach Evaluation’

Outreach Logs

  • Captured total number of outreach efforts conducted in market communities and reflections on the success of those outreach efforts in market communities
    • Used by Community Connectors and market partners
  • Gave insight into new or potential market partners not previously connected with the farmers’ markets
  • Efforts concentrated at farmers’ markets, and at partner organizations that serve low-income, SNAP eligible audiences

Customer Intercept Surveys

  • Conducted at the farmers’ markets with only SNAP users
  • Gathered information on why users shop, how they heard about the market, and what would make users tell others to shop at the market
  • Gave insight into effectiveness of Community Connector model and other outreach/marketing strategies employed by markets and partners

Final Project Evaluation Report