Back to School

It’s back-to-school time for 872,000 public and 125,000 private elementary and secondary school students in Wisconsin. Add another 175,000 students in the UW System and 60,000 students at private colleges in Wisconsin and it is easy to see why local retailers gear up for the back-to-school season.

According to the National Retail Federation (NRF), back-to-school is the second largest retail spending event for U.S. retailers, trailing only the Christmas holiday season. NRF reports that U.S. consumers spent $68 billion on back-to-school items in 2010.

QUESTION: How much did the average U.S. family with elementary or secondary school age children spend on back-to-school in 2010?

A. $247
B. $498
C. $604
D. $1,123


C. $604

That includes $221 on clothing; $104 on shoes; $89 on supplies: and $190 on electronics and computer equipment. According to the NRF, college students spending averaged $809.

For more data and information on back-to-school spending, click here.