Halloween Just Isn’t For Kids

Halloween has evolved from an occasion focused primarily on children into a major holiday event celebrated throughout the U.S. by both children and adults.

A survey by the National Retail Federation (NRF) reveals that U.S. consumers spent an estimated $6 billion on Halloween candy, costumes and decorations in 2010. According to the NRF survey, $1.8 billion was spent on Halloween candy and $800 million on children’s costumes last year.

How much did consumers spend on Halloween costumes for adults in 2010?

A. $400 million
B. $600 million
C. $800 million
D. $1 billion


D. $1 billion

$1 billion was spent on Halloween costumes for adults in 2010. That compares to $800 million spent on childrens’ costumes

In addition, Halloween celebrants spent $1.6 billion on decorations and $200 million on Halloween costumes for their pets.

If we presume that Dane County residents are average when it comes to spending on Halloween, then they spent an estimated $9.5 million on Halloween costumes, candy and decorations in 2010.

For more data information from the National Retail Federation.