Heart of the Farm – Online Coffee Chats

Fall 2020/Winter 2021 Recordings

• November 9th, 2020
Women in Agriculture – A Brief History

Speaker: Jerry Apps, author and rural historian
Jerry will take us back to the pioneer days in Wisconsin and talk about the role of women in agriculture in his presentation: “Women in agriculture: a brief history.” He will share the early role women had in the dairy industry and how that changed over the years along with some personal stories of women’s roles in agriculture during the Depression Years of the 1930s and WWII, drawing on his mother’s roles at that time.



• December 14th, 2020
Putting the ‘Me’ in Merry: Self Care Tips for the Holiday Season
Speaker: Jackie Carattini, Nancy Vance and Lori Zierl,  Human Development and Relationship Educators, University of Madison/Division of Extension
It’s the most wonderful time of the year, right? Unfortunately, it doesn’t always feel that way. Join us to discuss some quick self-care tips to take care of both your mind and body during the holidays.

RECORDING: Self Care Tips


• January 11th, 2021
Tax Preparation Issues and Concerns
Speaker: Gary Sipiorski, Owner Gary Sipiorski Consulting, LLC
During this session, Gary Sipiorski, will be speaking on Tax Preparation Issues and Concerns. As we all know, the month of January often brings thoughts of taxes and tax preparation. Gary will focus on issues specific to farm tax returns so those listening may gain a better understanding of what to think about regarding farm tax preparation and be able to ask better questions with their tax advisor.

RECORDING:Tax Preparation and Concerns

• February 8th, 2021
How to Read and Understand Your Milk Check
Speaker: Mark Stephenson, Director of Dairy Policy Analysis and Center for Dairy Profitability and the University of Wisconsin-Madison, Division of Extension
Are you confused about what is printed on your milk check and what all the components are? Are you having difficulty reading your statement and knowing if the payments, particularly the premiums paid, are on par with what other producers are receiving. Dr. Stephenson will review where the numbers on your milk check come from and what they mean to your operation.

RECORDING: Understanding your Milk Check


Supporting Documents


• March 8th, 2021
Developing your Farm Product Brand
Speaker: Jenni Gavin, Gavin Farms, Reedsburg, WI.
Ever wanted to brand and market your farm’s product?  Jenny Gavin will discuss how she and her husband developed a brand and began to market their beef directly to consumers.  They just opened a farm store where they market their beef as well as other local food products.  Jenni is very excited to share their story, how they created their brand and what it has looked like for them to market their beef locally.

RECORDING: Jenni Gavin

Supporting Documents: 

Web Links:

Planning Committee:

Jackie Carattini, Karen Dickrell, Sarah Grotjan, Jackie McCarville, Bill Halfman, Joy Kirkpatrick, Dan Marzu, Ashley Olson, Steph Plaster, Lyssa Seefeld,, Heather Schlesser, Ryan Sterry, Sandy Stuttgen, Leigh Presely, Trisha Wagner, Nancy Vance, Jenny Vanderlin, Jim Versweyveld, Alana Voss, Amanda Young, Lori Zierl.

The Heart of the Farm Coffee Chats series is partially funded by a grant from CHS Community Giving.