|Store Name Pick & Shovel Doit Best Building Materials
Expanding product line to meet local demands.Business Type Building Material and Lawn and Garden
NAICS Code 444
Location 54 Coventry, Newport, VT 5855
Owner/Manager Greg Hamlett
Special Store Activities
Year Opened 1976
Community Profile Newport, VT Community Profile: Population of City – 5,000. Population of 10-mile ring 16,000. The community serves a local residential base as well as seasonal tourism visitors to the Northeast Kingdom region of Vermont. Significant downtown redevelopment efforts have occurred such as the construction of a state office building and a major waterfront project that allows downtown visitors access to beautiful Lake Memphremagog.
Products Sold & Niche Developed
From the outside, the business appears much like a regular hardware store. Once in the door, you are greeted by helpful and friendly staff dressed in red shirts and eager to direct you to departments that provide day-to-day necessities often lacking in a small town. In addition to a full stocked hardware store, Pick and Shovel includes a building materials center, appliance store, clothing, sporting goods, toys, pet store, laundromat, and more. In response to resident requests, the store offers a wide selection of socks, jeans, boots, shirts and other apparel items. In addition, they have focused on many quality items such as Carhart boots and offer very competitive pricing. A stop in the store isn’t complete without stopping for a soft serve cone at the ice cream stand located on the street as a landmark feature of the storefront.
Market Segments Served
Pick & Shovel focuses primarily on serving do-it-yourself home improvement customers. As a result, it focuses on the residential base as well as second-home owners in the region. Accordingly, its diversified product lines have a community-serving focus.
Contributions to the Business Community
The community-serving focus of the store has established it as an anchor business downtown. Its location across the street from the post office and a block from the library has contributed to a diversified main street with jewelry, clothing, gift, sporting goods and other locally owned stores. While Pick & Shovel is bracing for the potential opening of the first Wal-Mart in the region, their diversification efforts will help it co-exist as a truly home-town business that has been a genuinely good, community-serving neighbor.