Nina’s Department and Variety Store

 

Store Name Nina’s Department and Variety Store
Offering high quality every-day products at a reasonable price.

Business Type General Merchandise Stores

NAICS Code 452

Location 143 W. Jefferson Street, Spring Green, WI 53588

Nearby Businesses Country Sampler, Baron Brooks, The Flower Shop and Village Gifts, Hardware Hank, One Good Turn Art Gallery

Owner/Manager Joel Marcus and Judy Swartz Marcus

Special Store Activities Knitting and crocheting classes

Year Opened 1916

Website

Phone 608-588-2366

E-mail

Community Profile Spring Green, WI Community Profile: Population of City – 1,500. Population of 10-mile ring- 11,337. Visitors are attracted to this small community in the river valley due to its scenic beauty and its many attractions including the American Player’s Theater, The House on the Rock, and Frank Lloyd Wright’s Taliesin. The quaint downtown offers residents and visitors multiple amenities including a grocery store, post office, and restaurants, along with other retail and service shops.

         
Products Sold & Niche Developed

Family owned since 1916, Nina’s Department and Variety Store in downtown Spring Green offers residents and visitors a wide array of products extending from women’s clothing to board games to an entire corner devoted to yarn and other craft items. Nina’s also offers seasonal products and gifts that are showcased in a display at the center of the store. This business is innovative because it offers better quality products at a higher level of style for a reasonable price in the downtown core.

Market Segments Served

Due to its historical significance, reasonable prices, and the extensive selection of quality products, Nina’s Department and Variety Store attracts a wide range of customers. These include local residents, visitors to the community, and those that own weekend or summer homes in the area. Mr. Joel Marcus, owner, commented that because the business has evolved into a specialty store, customers travel as much as fifty miles to visit the store.

Contributions to the Business Community

The Chamber of Commerce in Spring Green has made a conscious effort to maintain and preserve viable businesses in the downtown core. Nina’s Department and Variety Store contributes to this vitality through its long history in the downtown and its ability to draw customers from around the state.