House of Homebrew

 

Store Name House of Homebrew
Meeting the needs of a “do-it-yourself” customer.Business Type Food and Beverage Stores

NAICS Code 445

Location 415 Dousman St, Green Bay, WI 54303

Nearby Businesses 2×1 Datos & Avisos, 335 Framing, Advanced Aquarium Systems, Balance for Body and Soul, Bangkok Garden, Be’ni Boutique, Beerntsen’s Candies, Benz Barber Shop, Body 360°, Chamberlin Photography, Colourbox Body Piercing, Bertrand’s Sporting Goods, Cup O’ Joy Christian Coffee House, Designs of the Interior, Hinterland Brewing Co., Titletown Brewing Co.

Owner/Manager Bob Franklin and Bill Widmer

Special Store Activities In-store demonstrations of brewing and cheese making techniques. Store has an equipment rental program, along with a very knowledgeable staff with 15 years plus experience in their craft.

Year Opened 2004

Website http://www.houseofhomebrew.com/

Phone 920-435-1007

E-mail staff@houseofhomebrew.com

Community Profile Green Bay, WI Community Profile: Population of City – 102,315. Population of 10-mile ring 204,250. The City is home to the Green Bay Packers – established in the 1920’s. Their heritage, tradition along with success on the gridiron has brought invaluable name recognition to the Green Bay Area. The oldest city in Wisconsin, Green Bay looks back proudly on its 350-year history. Green Bay is a progressive, modern city with a thriving, diversified economy located at the mouth of the Fox River along the southern shore of the bay of Green Bay

Products Sold & Niche Developed

The House of Homebrew, Inc. specializes in homemade beer, wine, coffee, tea and cheese! This business appeals to a market of brew enthusiasts. It has yeast, hops, grain, malt extract, soda, fruit for wine and an assortment of additives along with brewing and winemaking equipment available in this downtown store. It has an on-line store as well for a wide selection of supplies deliverable to your door to accommodate patrons’ busy schedules. Both Bob and Bill (co-owners) have more than 15 years experience in brewing and cheese making. Their store is the only one within the Green Bay metropolitan area.

Market Segments Served

The House of Homebrew has been drawing customers from the neighboring suburbs as well as the local city residents looking for ways to save money by ‘doing-it-yourself’ and in refining their individual brewing techniques. This business has a regional draw as well and attracts ‘out-of-towners’ visiting the city initially attracted to the nearby microbreweries and then wanting to try home brewing for themselves. Customer profile is white males, middle to upper income brackets, age range anywhere from 21 on up. This is a one stop source for educational material, supplies, bottles and accessories geared for the experienced brewer as well as the novice.

Contributions to the Business Community

The House of Homebrew generates patrons for downtown Green Bay on a regular basis who come from neighboring communities. The store collaborates with surrounding micro-brewing establishments located along the downtown mainstreet. The relationship is one of promoting the art of beer making and self promotion. In addition, the owners help promote local events and the arts through providing advertising space within the store.