Store Name Hanler’s
Fourteen stores of indulgences and gifts all in one shopping experience.

Business Type Gift Stores, Office Supplies &Stationery

NAICS Code 4532

Location 236 West Water Street, Shullsburg, WI 53586

Nearby Businesses Tailings, Brewster Cafe, Caughlin’s Christman Store

Owner/Manager Mark & Alice

Special Store Activities On May Day each year, Hanler’s offers the public free carriage rides around the historic downtown.

Year Opened 2001

Website http://www.hanlers.com

Phone (608) 965-8585

E-mail Info@hanlers.com

Community Profile Shullsburg is a city of 1,246 residents. It is the small town charm and rural atmosphere (the city is nestled in the rolling hills of southwest Wisconsin) that attracts a wide array of tourists each summer. Visitors can participate in an array of festivals each year, from “A Bit of Yesteryear Christmas” to “Cheesefest.”

Products Sold & Niche Developed

Hanler’s truly is a set of “unique shops.” This downtown emporium includes a little of everything from homemade fudge and local wines, to kitchen supplies and a pet boutique, to a full service Italian restaurant. Spanning three stories in a renovated 1887 building, Hanler’s is a one-stop shop for any number of special treats and gifts.

Market Segments Served

Hanler’s primarily serves the tourists that visit Shullsburg each year for its quaint and rustic feel. Customers hail from the larger Midwest metro areas such as Rockford, Dubuque, Chicago, Milwaukee and Minneapolis.

Contributions to the Business Community

Hanler’s played a formative role in the beautification, and then, development of a tourist niche in Shellsburg. For years their building was unoccupied as was much of the downtown. In 2000, Sandy and Jim purchased and renovated this 1887 historic building to open Hanler’s. Around that same time, other stores began popping up. Today, the small community is watching their tourism continue to grow each year.