|Store Name Titletown Brewing Company
Attracting local customers and tourists by providing an upscale eating establishment and microbrewery within a 100 year old refurbished landmark.
Business Type Restaurants (Food Service and Drinking Places)
NAICS Code 722
Location 200 Dousman Street, Green Bay , WI 54303
Nearby Businesses 2×1 Datos & Avisos, 335 Framing, Advanced Aquarium Systems, Balance for Body and Soul, Bangkok Garden, Be’ni Boutique, Beerntsen’s Candies, Benz Barber Shop, Body 360°, Chamberlin Photography, Colourbox Body Piercing, Bertrand’s Sporting Goods, Cup O’ Joy Christian Coffee House, Designs of the Interior, Hinterland Brewing Co., House of Homebrew.
Owner/Manager Brent Weycker – President
Special Store Activities Due to the unique structure of the building, Titletown Brewing Company has a variety of spaces, both inside and outside, to fit the specific needs for hosting special functions both formal or informal. Additionally, the establishment has an internal ‘Mug Club’ with 500 plus members, and sells by the ½ gallon its beer or special root beer. Entertainment and sport coverage is also provided
Year Opened 1996
Community Profile Green Bay, WI Community Profile: Population of City – 102,315. Population of 10-mile ring 204,250. The City is home to the Green Bay Packers – established in the 1920’s. Their heritage, tradition along with success on the gridiron has brought invaluable name recognition to the Green Bay Area. The oldest city in Wisconsin, Green Bay looks back proudly on its 350-year history. Green Bay is a progressive, modern city with a thriving, diversified economy located at the mouth of the Fox River along the southern shore of the bay of Green Bay
Products Sold & Niche Developed
Titletown Brewing Company is located along the Fox River in the historic Chicago and Northwestern Train Depot. This one-hundred plus year old building was renovated in 1996 and converted to an upscale restaurant and microbrewery. In 1999, the depot was officially named to the National Register of Historic Places. Many of the 10 brews served at Titletown have a connection to the C&NW Railway that still runs along the lines next to the building. The main level of the building is home to the main dining room, bar and brewery. You can enjoy one of their fine ales while watching the brewing process through glass windows. On the upper level is the world’s only second floor beer cellar. Upper level also has billiard tables, game rooms and 10 TVs. Titletown has revived the tradition of handcrafting quality beers and provides regional and national dishes. One taste takes you back to an era when Green Bay had five breweries serving fresh beer to the local community.
Market Segments Served
Titletown Brewing Company has a local and a national tourist draw for their locally brewed beer as well as their special menu items. Their market primarily is male between 21 and 35, including local officials, and sport stars. However, their service of providing accommodations for special events/parties has expanded their market to women as well as a wider age group. The first floor is entirely non-smoking, and events can be held indoors or outdoors overlooking the Fox River and the city skyline.
Contributions to the Business Community
Titletown Brewery markets the special events happening within the downtown. The business actively participates within the Mainstreet events as well, and has purchased a local statue ‘nationally known’ to aid in the area’s draw and its sense of place. The business collaborates with neighboring micro-brewing establishments and brewing supply store to market their products to brew enthusiasts. Additionally, the business runs promotions and specials during city events.