Business Type: Antiques and Used Merchandise Stores

NAICS Code:4533

Location: 1121 Main Street, Stevens Point, WI 54481

Nearby Businesses: Robin’s Nest, Bill’s Pizza, Guu’s on Main

Owner/Manager: Karen Pawelski

Special Store Activities: Game days

Year Opened: 1981

Website: www.gepettosworkshop.com

Phone: 715-341-8640

E-mail: info@gepettosworkshop.com

Community Profile: Located in the center of the state, the City of Stevens Point, the “Gateway to the Pineries”, is an easily accessible friendly community with a lot to offer both residents and visitors. The City is located along the beautiful Wisconsin River and is within close proximity to many recreational opportunities in its many surrounding parks including canoeing on the Plover River or skiing at nearby Rib Mountain. Stevens Point also has many amenities to attract visitors including the University of Stevens Point that provides access to a multitude of cultural and sporting event along with a vibrant downtown filled with restaurants and specialty shops.

Products Sold & Niche Developed

Gepetto’s Workshop, located in downtown Stevens Point, offers visitors an unusual shopping experience through its wide selection of unique and specialty toys. This downtown business offers shoppers an alternative to mass-market toys with its variety of imaginative, safe, fun, and educational product. Merchandise ranges from playthings for infants to adult collectables. Toys sold at Gepetto’s Workshop include an assortment of games, science materials, music, dolls, and arts & crafts.

Market Segments Served

This unique toy store attracts visitors from around the state as well as local residents. A recently launched website has resulted in Internet sales to people from around the country. People of ages are drawn to the variety of unique products sold at this popular downtown Stevens Point shopping destination. Gepetto’s Workshop appeals to those shoppers that are looking to buy toys that will widen the imagination and minds of their children.

Contributions to the Business Community

Gepetto’s Workshop has been a prominent business in downtown Stevens Point since 1981. The store is complemented by surrounding businesses including nearby specialty gift and antique shops. The distinctive nature of products sold at Gepetto’s Workshop continues to draw a variety of visitors and residents to downtown Stevens Point.