Hurley Coffee Co. LLC


Store Name Hurley Coffee Co. LLC
Not just for coffee drinkers.

Business Type Restaurants (Food Service and Drinking Places)

NAICS Code 722

Location 122 Silver St., Hurley, WI 54534

Nearby Businesses Bright Spot, Giovanoni’s True Value, Rows Pharmacy

Owner/Manager Connie Loden

Special Store Activities Art exhibitions featuring local artists, live music most Friday nights, many Saturday’s.

Year Opened 1997


Phone (715) 561-5500


Community Profile Hurley is located in northern Wisconsin and with a small population it appeals to those seeking wilderness, exploration and small-town comforts. Year-round Hurley attracts tourists from the Twin Cities, Milwaukee and Chicago metro areas who come to enjoy outdoor recreational pursuits ranging from fishing to snowmobiling. Hurley is known for its ATV Hurley Rally and the Red Light Snowmobile Rally.

Products Sold & Niche Developed

Hurley Coffee Co. prides itself with providing high quality coffee drinks and fabulous customer service. They carry a private label specialty coffee, ice cream, sandwiches, and other ho-made foods. Additionally, Hurley Coffee Co. offers an array of Hurley area memorabilia and souvenirs: perfect for those passing through town. If you want a coffee on the go, Hurley Coffee Co. has a “coffee club” mail order program, sending ½-1 lb bags of coffee beans to customers on a monthly basis.

Market Segments Served

The shop is a gathering place welcome to all community members as it is a non-smoking attraction that all ages can enjoy. In the summer months the shop attracts many tourists, but has become a staple among those living in Hurley year-round.

Contributions to the Business Community

Hurley Coffee Co. has served as a catalyst in restoring the historic character of downtown. After purchasing their landmark building in 1997 and renovating it to its original 1888 integrity, neighboring buildings underwent similar face-lifts and an empty storefront next door was filled. Today, Hurley Coffee Co. is one of the only places in town to find Hurley mementoes, have a quality coffee drink, and use the internet.