All Through the House


Store Name All Through the House
“Cooking up gourmet food and gifts in historic downtown Stoughton”Business Type Food and Beverage Stores

NAICS Code 445

Location 160 East Main Street, Stoughton, WI 53589

Nearby Businesses Stoughton Floral, The Stolen Heart, Giggles, Clocktower Gifts, Cinema Cafe, Vincenzo’s Wine Bar, Just For Keeps, Catfish River Art & Antiques, Midnight Moon Bead Shop, Saving Thyme Quilt Shop

Owner/Manager MJ Beckman, owner/ Kim Walter, manager

Special Store Activities All Through the House hosts cooking classes weekly throughout the year. They also annually host nationally known woodcarver, Peter Engler of Branson, MO, at Stoughton’s Victorian Holiday Weekend

Year Opened 1997


Phone 608.877.9403


Community Profile Stoughton, WI Community Profile: Population of City – 12,354. Population of 10- mile ring – 52,480. Located 19 miles southeast of Madison, Stoughton is a bustling city that combines rich cultural and practical amenities within a reasonable commuting distance to Madison. Stoughton celebrates its Norwegian heritage each spring with the Syttende Mai festival. Downtown you will find a variety of unique shops and restaurants.

Products Sold & Niche Developed

Products are for ‘All Through the House!’ While they specialize in cookware, bakeware and kitchen housewares, they love fun and different items for entertaining and gift giving. Home decor for all seasons, tableware, candles and candleholders, table and kitchen linens are just a few of the categories that All Through the House looks for. And don’t miss the wine and food selection in the Pantry!

Market Segments Served

All Through the House serves customers from Stoughton and surrounding communities in Dane county. Customers regularly travel from Madison, Janesville, and northern Illinois.

Contributions to the Business Community

When All Through the House opened, the owner’s goal was to provide the community with a place to purchase nice gifts and kitchenware locally, without having to go to Madison or Janesville for every wedding or birthday! In the years since it opened, All Through the House has seen Stoughton bloom with wonderful businesses and a great group of merchants that continue to want to provide the best for customers and have fun doing it! All Through the House likes the “WOW” factor, and seeks to give customers a fun experience in the store while they shop. It can be as simple as offering samples of coffees and snacks on a busy Saturday, or carrying packages to a customer’s car, or giftwrapping the item the customer has just selected. All Through the House has fun promotions in the store that involve and entertain customers. All Through the House has made good friends in regular customers—“people that came to us as customers and stay with us as friends!”