NAICS Code 445

Location 3200 Washington Ave., Racine, WI 53405

Nearby Businesses n/a

Owner/Manager Cindy Bendtsen

Special Store Activities

Year Opened 1934

Website http://www.bendtsensbakery.com

Phone 262-633-0365

E-mail n/a

Community Profile Racine, WI is a medium sized city that sits in the middle of the Milwaukee – Chicago corridor. , Racine is located on the shores of Lake Michigan and the Root River with a population of just over 80,000, and another 184,825 in the surrounding 10 miles. Its location offers residents and visitors easy access to both the Milwaukee and Chicago metropolitan area, as well as plenty of outdoor activities ranging from sailing on Lake Michigan to mountain biking in the nearby Kettle Moraine State Park.

Products Sold & Niche Developed

This West Racine business is not an average bakery. Bendtsen’s claims over 70 years of history and has been featured in numerous national publications and television shows. The reason for all this recognition is their famous kringle; a Danish pastry that has a special place in the Racine community. While kringle can be found throughout Racine, Bendtsen’s sets themselves apart by using an old recipe brought over from Denmark, and hand rolling all their dough on the premise. Although kringle is the star, the rest of Bendtsen’s bakery, including breads and other Danish sweets, is equally as high quality.

Market Segments Served

Due to their recognition and their online ordering system, Bendtsen’s truly has a national market segment. People from all over the country make it a point to stop in if their passing through Racine. If you can not make it to the store, visit the Bakery’s website and have a fresh kringle shipped to your door.

Contributions to the Business Community

Nowhere else in the country has the kringle tradition, and many would say the quality, that Racine, Wisconsin does. At the heart of this tradition is Bendtsen’s Bakery. Not only has Bendtsen’s benefited from their national recognition, but the entire kringle community gets a boost every time Bendtsen’s, and Racine, is featured as the place for Danish goodies.