NAICS Code 445

Location 265 Broadway Street, Berlin, WI

Nearby Businesses Car Dealership, Kwik-Trip, McDonalds, Berlin Family Restaurant

Owner/Manager Indy Cheema

Special Store Activities Saturday wine samplings

Year Opened 1977

Website http://malchetskes.com/

Phone 920-361-3711

E-mail

Community Profile Population of the city– 5,305. Population of 10-mile ring – 19,076. Berlin was founded in 1846 along the early roads from Fond du Lac to Stevens Point. Located along the Fox River, Berlin was a hub for fur and leather trading, as well as manufacturing. Located along Hwy 49, the downtown area maintains a variety of retail, restaurant, and service businesses.

Products Sold & Niche Developed

Malchetske’s specializes in homemade wine baskets, specialty glassware, and bar accessories. This business offers an extensive offering of wines, over 500 microbrews, and will specially order a multitude of other products. In addition, they offer photo processing with daily discounts on processing. Malchetske’s rents a beer wagon to customers and will special order any half-barrel to meet the needs of its customers.

Market Segments Served

Malchetske’s serves the local Berlin community and surrounding area by offering high-end and specialty items as well as traditional offerings. In addition, many people travel from Green Lake to pick up specialty wines.

Contributions to the Business Community

Malchetske’s is located in a historic building in downtown Berlin. Many people travel great lengths for specialty items and to view this historic building.