Monticello on Jefferson


Store Name Monticello on JeffersonBusiness Type Clothing and Clothing Accessories Stores

NAICS Code 448

Location 715 Jefferson Street, Sturgeon Bay, WI

Nearby Businesses Jefferson Street Shops

Owner/Manager Diane

Special Store Activities n/a

Year Opened 1994

Website n/a

Phone (920) 746-4100

E-mail n/a

Community Profile Sturgeon Bay is located less than one hour from Green Bay, Wisconsin on the Door County peninsula. It is surrounded by the waters of Lake Michigan to the east and Green Bay to the west, and has a rich maritime history that is evident along the city’s waterfront and in its museums

Products Sold & Niche Developed

Monticello on Jefferson offers an eclectic mix of clothing, books, jewelry, glassware, artwork and more. The store originally sold mostly gifts but has since developed a larger product line, including all of the aforementioned items.

Market Segments Served

Monticello on Jefferson’s customer base includes area residents as well as tourists. The store’s advertising campaign specifically targets nearby cities and encourages “day-trips” to Jefferson Street. The store has capitalized on Door County’s booming tourism industry and has developed strong relationships with customers that maintain a second home in the area.

Contributions to the Business Community

Monticello on Jefferson is a long-term member of the Jefferson Street Shops, a coalition of stores that work together in marketing Jefferson Street to potential customers. This coalition works together on mailing campaigns and other activities. Monticello on Jefferson also works closely with the Sturgeon Bay Visitor & Convention Bureau.