|Store Name OJ’s Midtown Restaurant
Business Type Restaurants (Food Service and Drinking Places)
NAICS Code 722
Location 128 E. Main Street , Gillett, WI 54124
Nearby Businesses True Value, Young’s Carpet, Dollar Value
Owner/Manager Owen and Joan Farrell
Special Store Activities n/a
Year Opened 1977
Community Profile Population of City: 1,256. Gillett is located 37 miles northwest of Green Bay and just off the scenic Northwoods Highway 32. A Wisconsin Main Street community, Gillett offers visitors a friendly atmosphere with a rich history and a growing downtown. This safe and friendly community hosts multiple events throughout the year including a Farmer’s Market in Zippel Park throughout the summer months.
Products Sold & Niche Developed
OJ’s Midtown Restaurant in Downtown Gillett is a local family restaurant that has been serving breakfast, lunch, and dinner to visitors and residents for many years. The restaurant is best known for its tradition of making homemade favorites from scratch, including their pies that are famous around the area. The restaurant has been featured in multiple magazines, and was voted as having the best pies in the state and one of the Top 10 best breakfasts in Wisconsin.
Market Segments Served
Visitors travel from around the State to eat at OJ’s and feast on the high quality food and pies. The restaurant is also well loved and frequented by local residents who have been visiting the restaurant since its opening in 1977. Due to its extensive menu and hours, the family restaurant attracts people of all ages and types.
Contributions to the Business Community
OJ’s Midtown Restaurant has been a pillar of downtown Gillett since 1977. According to the owner, downtown Gillett just wouldn’t be the same without OJ’s. The restaurant plays a significant role in keeping the downtown alive and is responsible for attracting residents and visitors to the area, thus benefiting the local business community.