Flemings Limited


Store Name Flemings Limited
One-of-a-kind Irish theme shopBusiness TypeClothing and Clothing Accessories Stores

NAICS Code 448

Location 711 W Main Street, Lake Geneva, WI 53147

Nearby Businesses Cornerstone Shoppe

Owner/Manager Kevin J. Fleming & Maureen B. Lannon

Special Store Activities n/a

Year Opened 1976

Website http://www.flemingsltd.com/

Phone (262) 248-4637

E-mail n/a

Community Profile The City of Lake Geneva is located on Lake Geneva, at the center of the triangle region between Madison, Milwaukee, and Chicago near the Illinois – Wisconsin boarder. Lake Geneva had a population of 7,100 in 2000, with 64,000 residents within a 10-mile radius. Lake Geneva has a vibrant, historic downtown, and known regionally for its specialty stores and outdoor recreational activities.

Products Sold & Niche Developed

Flemings Limited, an Irish Specialty Shop, carries men’s and women’s clothing, gifts, and accessories. One-of-a-kind, imported, and hand-made quality goods include Galway Crystal, Ballcreek China, Licensed Guinness merchandise, Irish books, authentic foods, pottery. Clothing line includes not only traditional Irish clothing but also specialty fashion. Flemings also provides tuxedo and formal wear rental and sales services.

Market Segments Served

Flemings draws from nearby Chicago and Milwaukee, as well as those vacationing in the region. Primary shoppers are women, those seeking unique Irish gifts, and patrons of neighboring specialty businesses.

Contributions to the Business Community

Flemings Limited has been in Lake Geneva for over 30 years and serves as an anchor for a vibrant mix of downtown specialty stores. The Lake Geneva cluster of specialty stores draws traffic downtown, sustaining a healthy business mix.

Review by Joshua Clements, UW Extension CCED