|Store Name Coco Moon Coffee Bar and Gift
“Brainerd’s Downtown Living Room”Business Type Arts, Entertainment and Recreation
NAICS Code 71
Location 601 Laurel St, Brainerd, MN 56401
Nearby Businesses Itsy Bitsy, E.L. Mink Jewelry, Cattails Bookstore, The Beat Box, The Gallery, The Blue Ox Bar
Special Store Activities Live music
Year Opened 1993
Phone (218) 825-7955
Community Profile Brainerd (population: 13,178; 10-mile radius: 32,982) is located in Central Minnesota 125 miles north-northwest of Minneapolis and is the county seat of Red Crow County. Straddling the Mississippi River, there are over 460 lakes within 25 miles of Brainerd, making it a major tourist destination
Products Sold & Niche Developed
Popular yet quiet coffee house with a friendly atmosphere, Coco Moon is a hangout hotspot for downtown residents. Coco Moon is a full-service coffee shop, including specialty coffees, lattes, mocha, teas, gourmet smoothies, and iced drinks. Coco Moon has partnered with a local bakery to provide a variety of pastries and baked goods fresh daily.
Market Segments Served
Coco Moon does not have a particular market segment; patrons come from diverse backgrounds and ages. Coco Moon does have a large number of regulars and is popular among downtown residents which make Coco Moon a well-known hangout. Coco Moon also draws strongly from seasonal tourists.
Contributions to the Business Community
Coco Moon complements the local businesses by drawing regular patrons and providing a hangout for downtown residents. Coco Moon’s outdoor seating takes advantage of the mild summers and creates a vibrant streetscape. Coco Moon has been voted best coffee shop in the region by the Lake County Journal each of the past 7 years. Coco Moon participates in downtown actives, including Street Dance on 7th and holiday festivals.
Review by: Joshua Clements, UW Extension CCED