| Store Name Hotel MetroBusiness Type Arts, Entertainment and Recreation
NAICS Code 71
Location 411 East Mason Street, Milwaukee, WI 53202
Nearby Businesses Pfister Hotel, Zarletti’s Restaurant, First Wisconsin National Bank, M&I Bank, Watts Tea House, Yanni’s (steaks & seafood), Eve (dance club & dining), Carnevor (steak house), SakeTumi (Japanese Restaurant), Cathedral Square Park, Milwaukee Athletic Club
Special Store Activities n/a
Year Opened 1998
Community Profile Milwaukee (population: 602,191; 10-mile radius: 950,131) is the largest city in Wisconsin with a metropolitan population exceeding 1.7 million, 23rd largest in the U.S. The City was founded in 1818 and became known as a manufacturing and brewery powerhouse. Milwaukee is known for its many historic, international, and craft breweries, including Miller, Pabst, Schlitz, Blatz, Sprecher, Stonefly, Water Street, and Lakefront Brewery. Other sights include Miller Park, Milwaukee Art Museum, Milwaukee County Zoo, Summerfest, State Fair, Discovery World, and Riverside Theatre
Products Sold & Niche Developed
Hotel Metro is a luxury boutique hotel located on Historic North Milwaukee Street in Downtown Milwaukee. In addition to common luxury hotel amenities, Hotel Metro includes a rooftop spa and sun garden, and Metro Bar & Café integrated into the lobby.
Market Segments Served
As a luxury boutique hotel, many guests are tourists interested in Milwaukee’s historic, arts, and sports venues. Hotel Metro also hosts many weddings, balls, and other formal gatherings. Located within walking distance to a large number and variety of Milwaukee attractions, Hotel Metro is popular with guests frequenting downtown sights.
Contributions to the Business Community
Known as the Mariner Building, the six-story limestone Art Deco building was completed in 1936 and was used as an office building until the 1990s. The building is part of Historic North Milwaukee Street in the Third Ward District. In 1998, Hotel Metro opened at the site after completing a lengthy $7 million renovation. The renovation brought classic 1930s European Art Moderne-style boutique hotel to the authentic period building. Although all of the amenities are modernized (such as high speed wireless internet and climate control), hand-woven carpets from Tibet, handmade silk shades, bamboo wood flooring and wood paneling from sustainable forests all contribute to the hotel’s authentic retro style.
Hotel Metro is recognized in the “Historic Hotels of America” program by the National Trust for Historic Preservation. Hotel Metro is recognized as a leading eco-hotel, and certified in the Travel Green Wisconsin program. Hotel Metro is listed as one of the “Top 500 Hotels in the World” by Travel + Leisure Magazine and “Where to Stay” in Milwaukee by the NY Times.
Review by Joshua Clements, UW Extension CCED