Emy J’s


Store Name Emy J’s

Business Type Restaurants (Food Service and Drinking Places)

NAICS Code 722

Location 1009 First Street, Stevens Point, WI 54481

Nearby Businesses

Owner/Manager Guy Janssen

Special Store Activities Live Music, Coffee Roasting, Composting Program

Year Opened 1992

Website http://www.emyjs.com/

Phone (715) 345-0471

E-mail guyjanssen@sbcglobal.net

Community Profile Located in the center of the state, the City of Stevens Point (Pop: 24,551; 10-mile radius: 49,844), the “Gateway to the Pineries”, is an easily accessible friendly community with a lot to offer both residents and visitors. The City is located along the beautiful Wisconsin River and is within close proximity to many recreational opportunities in its many surrounding parks including canoeing on the Plover River or skiing at nearby Rib Mountain. Stevens Point also has many amenities to attract visitors including the University of Stevens Point that provides access to a multitude of cultural and sporting event along with a vibrant downtown filled with restaurants and specialty shops

Products Sold & Niche Developed

Emy J’s is a vibrant coffee shop and café, serving a large variety of Fair Trade Certified coffees that are roasted on-location. Additional items include breakfast and lunch café sandwiches, wraps, soups, salads, and a locally made bakery selection. They also serve freshly made smoothies and Chocolate Shop Ice Cream.

Market Segments Served

Located in Downtown Stevens Point, Emy J’s is a popular off-campus hangout for students from the nearby University of Wisconsin – Stevens Point as well as residents of the downtown and adjacent neighborhoods. Morning and mid-day customer base is also strongly supported by nearby businesses.

Contributions to the Business Community

Emy J’s is a strong supporter of Fair Trade Certified coffee and tea products, with the following three goals: To maintain the highest quality standards for our products; provide the best customer service possible; promote an inclusive workplace and help the local and worldwide communities. By sourcing all coffee beans from Fair Trade Certified growers, Emy J’s supports not only the local community, but communities of independent growers in developing nations. Co-owner, Guy Janssen has a passion for coffee and has been roasting most of the beans used or sold at Emy J’s for a number of years.

Adjacent to Emy J’s is The Garage, a theatre, music, dance, art, and film venue opened by Guy Janssen. The Garage further adds to the neighborhood vibrancy created by Emy J’s by drawing groups for evening and weekend events, as well as providing additional seating throughout the day.

Emy J’s is intensely involved in low-impact business practices and the local environmental movement. In addition to serving 100% Fair Trade Certified coffee and products from local businesses, Emy J’s composts all coffee grounds and organic wastes; accepts drop-off compostable material; installed a solar hot water heating system; purchases green power; hosts a winter farmer’s market in The Garage; hosts reading circles and other educational events and meetings; and supports local organizations



Review by: Joshua Clements, UW Extension CCED