Rochester Deli


Store Name Rochester Deli

Business Type Restaurants (Food Service and Drinking Places)

NAICS Code 722

Location 143 W. Broadway, Waukesha, WI 53186

Nearby Businesses Creative Window Treatment, North American Computer, and Lena’s Alterations

Owner/Manager Dan and Laura Strackbein

Special Store Activities St. Patricks Day Special Events, Participate in Business Improvement District Friday Night Live and Art Crawls

Year Opened 2004


Phone 262 522-9611


Community Profile Waukesha (population: 64,825, 10-mile radius: 285,069) is located 15 miles west of Milwaukee at the edge of the Milwaukee Metropolitan Area and is the seat of Waukesha County. Founded in 1846, Waukesha has maintained much of its historic downtown, and is nearby Old World Wisconsin, a 600-acre national historic site displaying regional pioneer life. Waukesha was once known for its famous “healing waters” flowing from natural springs in the area.

Products Sold & Niche Developed

Their niche is corn beef and pastrami, soup, salad, and sandwich. Rochester Deli is known for high quality made to order meals. The outside catering part of the business helps promote the deli. The Friday Fish Fry is an especially popular draw that brings people downtown. Rochester Deli bakes and decorates premier cakes for weddings and special occasions.

Market Segments Served

Serve the Greater Metro Milwaukee area with deli, cakes, and catering. Popular lunch destination for downtown workers. The Deli is a popular lunch destination for downtown workers. These workers bring back their families on the weekends.

Contributions to the Business Community

Rochester Deli employs local college students part-time to support their educational aspirations. Rochester Deli is a highly active volunteer in Downtown Waukesha Business Improvement activities. They value the benefits that the Business Improvement District provides for downtown business owners.


Review by: Jerry Braatz, UW Extension Waukesha County