|Store Name Karvana Coffeehouse
Business Type Restaurants (Food Service and Drinking Places)
NAICS Code 722
Location 112 South Broadway Street, Green Bay, WI 54303
Owner/Manager Linda & Alex Bengston
Special Store Activities Live Music, Composting
Year Opened 1999
Community Profile Green Bay, Wisconsin (Population: 102,313, 10 mile radius population: 204,250), the third largest city in Wisconsin, is located just over 100 miles north of Milwaukee. A sub-basin of Lake Michigan, the city is at the head of its namesake, Green Bay. The city is very industrial with several meatpacking and paper plants utilizing the unique location at the port on the Bay of Green Bay, connecting the Fox River to Lake Michigan. Green Bay has several amenities such as the National Railroad Museum, the Neville Public Museum (housing various art, history and science exhibits), the University of Wisconsin-Green Bay, and home of the Green Bay Packers national football team since 1919. The downtown’s On Broadway, Inc. has been a Main Street Program since 1995 in an effort to revitalize the Broadway area (located from Mather to Mason Street and from the Fox River West to Ashland Avenue, an area incorporating over 60 city blocks)
Products Sold & Niche Developed
Karvana serves a full menu of vegetarian foods, including sandwiches, pitas, wraps, pizzas, salads, and soups. Drinks include Alterra Coffee (fair trade, roasted in Milwaukee), espresso, lattes, cappuccino, tea, steamers, shakes, smoothies, local & regional beer and wine.
Market Segments Served
Karvana is frequented by regulars from the nearby neighborhoods as well as workers from downtown businesses.
Contributions to the Business Community
Karvana is located in the Paul Jules Saloon Building, an 1883 Italianate Style building in the Broadway-Walnut Historic District, is among the older buildings in the district. The building’s two storefronts were always occupied by a saloon throughout the district”s historic period. The building now houses Karvana, a salon, interior design firm, and a communications firm. During renovation and restoration, the façade was restored to its historic look, removing boarded-up first level windows, partially bricked-up second story windows, and a 1960s manstard roof.
Karvana is making strides in being a model green business, purchasing 100% of their electricity through the local green power program, using compostable corn plastics, paper recyclable cups, and using organic foods when possible, and hosts the Green Bay Green Drinks monthly meeting. Karvana is a popular meeting space for local community organizations.
Review by: Joshua Clements, UW Extension CCED