|Store Name Water House Foods
Cafe, bakehouse, and gathering spaceBusiness Type Food and Beverage Stores
NAICS Code 445
Location 110 East Lake Street, Lake Mills, WI 53551
Owner/Manager Ray & Shawn Rediske
Special Store Activities In-store musical events and community gatherings
Year Opened 2007
Community Profile Lake Mills (population: 4,400, ten mile radius population 40,000) is located 25 miles east of Madison and 50 miles west of Milwaukee. Situated on Lake Mills, the downtown serves local residents, second home owners and visitors
Products Sold & Niche Developed
WHF specializes in handcrafted artisan breads, scones, croissants, bagels, kringle, all made with local or organic ingredients. WHF offers homemade sweets and treats that are high-taste, made from recipes that always carry a story. The localvore focus in the cafe is clear in its service of WHF’s locally-made baked goods alongside local coffees (many organic), organic teas, Shakespearean sandwiches, special soups, and an ever-growing and -changing array of local artisan products.
Market Segments Served
WHF seeks to serve all ages, residents, and businesses from the Lake Mills and surrounding communities by providing high-taste foods and fun events. By wholesaling and becoming part of several regional farmers markets, WHF has begun to share its foods with a wider community, stretching from Milwaukee to Fort Atkinson to Delavan. With a warm, inviting atmosphere, the cafe is rapidly becoming a repeat meeting and resting place for Milwaukee-Madison travelers and for visitors from the Chicago area.
Contributions to the Business Community
The café brings people downtown for tastings, baking classes, business meetings, concerts and open mic nights, art shows, book signings and monthly fundraisers. The café operates within a building originally built in 1853, providing a key spot in the community for people to engage with this historic small town. The cafe partners with local businesses to sponsor, support, and coordinate local events.
Review by: Bill Ryan and Alex Deley