Business Type Gift Stores, Office Supplies &Stationery

NAICS Code 4532

Location 10 NW 3rd Street, Grand Rapids, MN 55744

Nearby Businesses The downtown “Shops of Distinction” include a frame shop, a jeweler, and clothing store located near Jenny and Company.

Owner/Manager Kay Allen

Special Store Activities Jenny and Company caters to the specific needs of individual customers by offering renowned service which includes lots of samples and demonstrations.

Year Opened 1977

Website http://www.jennyandcompany.com/

Phone 218-326-1821

E-mail sales@jennyandcompany.com

Community Profile Grand Rapids is the county seat of Itasca County, located in northeast Minnesota. Historically, the local economy has been based on the thriving paper manufacturing industry. More recently, the city has experienced a growing tourism industry based on ample outdoor activities. Resorts, golf courses, fishing, and hunting all thrive in Grand Rapids. As a result, there are large seasonal fluctuations in local economic activity

Products Sold & Niche Developed

The majority of products sold are kitchen gadgets, gourmet foods, and tabletop items. The store also has a growing bridal registry business, reflecting their desire to remain fresh and ahead of the market.

Market Segments Served

Customers are primarily in the market for sophisticated decorative items. As a result, the majority of shoppers are 30-64 year old females. A growing bridal registry business is leading to younger demographics, though.

Contributions to the Business Community

In past years, downtown Grand Rapids has suffered as big box stores like Wal-Mart and Target have established businesses on the outskirts of town. As a result, most small downtown businesses were forced to close their doors. After weathering a few years of declining revenues and neighboring storefront vacancies, Jenny and Company has become the anchor of a downtown revitalization in Grand Rapids. The business has helped form what is known locally as “Shops of Distinction,” a loose collection of small local businesses with joint promotions and advertising.