Store Name Omro Pharmacy
Business Type Health and Personal Care Stores
NAICS Code 4461
Location 328 E. Main St., Omro, WI 54963
Nearby Businesses Bases Loaded Bar and Grill, Kwik Trip, Legends Lanes, and Tanner’s Tap.
Owner/Manager Ken Bresser
Special Store Activities The front end offers a retro environment complete with diner style bar stools, soda fountain and ice cream from The Chocolate Shoppe.
Year Opened 1847
Phone (920) 685-5041, (888) 704-8474
Community Profile The Fox River runs through downtown Omro, WI which is approximately ten miles west of Oshkosh, WI and a little more than 25 miles southwest of Appleton, WI. It has a population of 3,517 according to the 2010 census. Within a five mile radius of downtown, there are 8,159 people and the population within a ten mile radius is 68,363.
Products Sold & Niche Developed
Omro Pharmacy is a retail pharmacy providing clients with excellent patient care which includes counseling services to reduce patient drug costs, equipment installation, and prescription delivery.
Market Segments Served
The pharmacy provides patient services, medical equipment and installation, and free mail and home delivery. They have expanded into providing specialty drugs, compounding services, triage concierge, and in-home services. Located on Hwy 21, they serve the greater Winnebago county area.
Contributions to the Business Community
Omro Pharmacy filled up to 40 prescriptions per day prior to Bresser taking ownership on Jan. 1, 2000. Today, they fill ten times more prescriptions per day and have added more than fifteen employees. “It’s tough competing with Oshkosh, but Omro has the typical small town service businesses that are doing well,” says Bresser. A marketing company in Oshkosh has designed a webpage for the pharmacy and they are looking to add apps for automated prescription refills.
Between August and September 2014, Omro Pharmacy repurposed an old Hardee’s building and moved in adding a retro soda fountain, popcorn popper, and premium ice cream from The Chocolate Shoppe. The owner, Ken Bresser, desired a family friendly atmosphere that would draw people not just to the store, but to the surrounding area. Dana Racine, Director of Omro’s Chamber/Main Street organization, Future Omro, and her staff helped to promote the pharmacy’s Grand Re-Opening and provided grants for the façade and signage. Ken serves on the board of Future Omro and hopes to see the program get behind a big project such as an amphitheater, drive-in theater, band stand, or hot air balloon attraction to help promote Omro.
Recommended by Dana Racine, Director of Future Omro
Review by: Dayna Sarver, UW Extension CCED