Sign-Up Now to be featured in the 2010 Farm Fresh Atlas of Southeastern Wisconsin!

Contact: Rose Skora, Kenosha/Racine Counties UW-Extension,,  262-857-1945 or 262-886-8460   

If you are a farmer or local business that wants to attract more customers in the Milwaukee Metropolitan area, then the 2010 Farm Fresh Atlas of Southeastern Wisconsin is for you!

The Atlas features local farmers, cooperatives, farmers markets and businesses that produce, use, or sell Wisconsin farm products and sell those products directly to consumers.

“We are developing this Atlas to meet consumers’ renewed interest in choosing where their food comes from” says Rose Skora with Kenosha/Racine Counties UW-Extension. “These consumers want the freshest, best tasting and healthiest food available. Additionally, they want to help preserve farms as part of the local landscape. This Atlas will let people know where and how to buy directly from growers.”

Even with all the backbreaking work that farmers have to do, sometimes the hardest thing they must face is marketing their products.

“The Farm Fresh Atlas of Southeastern Wisconsin is the best thing available to introduce consumers to the area’s farmers’ markets and farms. Without the atlas, we would be lost,” says Ron Lester from Lester’s Bison Farm in Salem. 

The Farm Fresh Atlas of Southeastern Wisconsin will include a map and guide listing farms, food-related businesses and farmers’ markets. 80,000 Atlases will be printed and distributed in 2010 at farmers’ markets, through participating farms and businesses and through tourism and convention bureaus, public libraries, and events such as county fairs. Target counties include Kenosha, Racine, Walworth, Milwaukee, Waukesha, Ozaukee, Washington, Dodge and Jefferson. Additionally, farms outside of this area can be included if they sell their products within these target counties. All farms and businesses who list in the hard copy version will also have their information on the website, which is

Farmers who sell directly to consumers, through on-farm sales, farm stands, farmers’ markets, CSA’s, or U-Pick operations or through other methods can be listed in the Atlas. Any food related business that also supports farmers such as cheese factories, food coops, restaurants, bakeries, meat processors and others can participate as a business sponsor.

The cost to list a farm in the Atlas is $50. Businesses listings are $175. There will also be ad space available for businesses that would like that option. Applications must be returned by Dec. 1, 2009 and Atlases will be available for distribution beginning in March 2010.

For more information or to request application materials, contact Rose Skora, Agriculture Educator for Kenosha/Racine Counties UW-Extension at 262-857-1945, or New this year is also the option to register and pay on-line. Applications are also available on the website at


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