What does ‘local food’ mean to Wisconsin consumers?

Wisconsin consumers widely agree that “local” food means food grown in Wisconsin, according to a new statewide survey conducted by faculty affiliated with the University of Wisconsin-Extension, UW-Madison, and UW-River Falls. Food from Michigan, Iowa, Illinois, and Minnesota, meanwhile, is not considered “local” by most Wisconsin shoppers.

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Terms used to describe food products can be confusing

“Fresh,” “healthy,” “low-fat,” “low-sodium”–we hear these words often when it comes to food products. But some commonly used food terms may be confusing to consumers, says Gayle Coleman, University of Wisconsin-Extension nutrition education specialist.

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