Strategic planning is a process for groups, organizations or community leaders to enable them to determine the organization’s purpose, clearly articulate goals, improve the desired outcomes for the organization or community, and to move the community or organization forward, to a collective, desired future.
 
A process for groups, organizations or community leaders
 
Why is strategic planning useful?

• It forces the organization to examine the potential future and develop strategies to positively influence the outcomes
• It provides an awareness of the needs, issues, and environment
• It helps clearly define the purpose of the organization
• It provides a strategic path forward, to the desired future
• It forces everyone to be accountable and involved
• It allows the organization to track and measure performance, impacts and metrics
• It provides opportunities for improved communication and enhanced partnerships

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