Target Audience Research: Adults

Audience Description:

“Adults” were studied as “all people ages 20 and up”. This is a catch-all group. NOTE: Reaching out to “adults” as a group is not preferred because there is too much variation within the group of adults to identify useful audience-specific recommendations.

Findings by Outreach Theme

Findings by Essential BEPs

Study-Specific BEPs

These study-specific Best Education Practices distill findings derived from the studies listed in the References below, which were identified using a meta-analysis technique.

Outreach Themes: BEPs are described by one or more of seven focus areas.

Outreach Themes

Research Recommendations

The Audience

Assess audience concerns and preferred method for receiving information prior to developing outreach or education initiatives.

Message content

No research available

Message delivery vehicle

No research available

Outreach strategy

No research available

Public participation

No research available

Supporting and motivating professionals

No research available

Evaluation

No research available

Linking Study-Specific BEPs to Essential BEPs

Essential BEPs provide an overview of Best Education Practices derived from education theory and other meta-analysis studies. This table shows which Essential BEPs are highlighted by research about adults as a target audience. The entire collection of Essential BEPs is available on the Water Outreach website.

Education for:

The learning experience:

The Individual

No relevant research findings

The Class or Group

Is designed to focus on a targeted audience and is built on an understanding of audience skills and interests.

Is relevant to and accessible by people with diverse backgrounds and influences.

Web-Based Learning

No relevant research findings

The Community

No relevant research findings

Beyond the Community

No relevant research findings

Supporting References

Iams, D. R., & Marion, M. H. (1991). Reactions to alternative delivery methods. Journal of Extension 29(2), 4.