Make a recommendation for action and provide explicit instructions for how to take action without too much investment of time or money.

Individual 
The learning experience: Presents a new behavior or skill by• Demonstrating its similarity to a current behavior or skill.• Relating the new behavior to current social practices.• Demonstrating ease of adoption in terms of time, effort and money.

Citation: Harding, A. K. and E. C. Anadu (2000). Consumer Response to Public Notification. Journal of the American Water Works Association 92(8): 32-41.
Citation Type: Research