In video and audio communication materials,

• Use entertaining approaches to communicate simple messages.
• Partner with a state broadcast association to assure dissemination.

Citation: Hargrove, K. (2004). Catfish in the Mainstream: Social Marketing and Change. Best Education Practices (BEPs) for Water Outreach Professionals: Defining BEPs, Refining New Resources and Recommending Future Actions Symposium. University of Wisconsin — Environmental Resources Center.
Citation Type: Case Study