In social marketing projects, focus communication messages on sources of water pollution and actions that must be taken, when the public is already aware that they should care about water quality.

Class or Group 
The learning experience: Is designed to focus on a targeted audience and is built on an understanding of audience skills and interests.

Citation: Hoppe, K. (2005). Assessment of maine’s stormwater phase II and NPS outreach campaign 2003-2005. [URL:http://www.epa.gov/]: Environmental Protection Agency.
Citation Type: Research