In stormwater communication efforts, focus the media buy on specific regions where action is most needed, rather than statewide, and provide local programs events and activities that encourage public behavior change.

Class or Group 
The learning experience: Is designed to focus on a targeted audience and is built on an understanding of audience skills and interests.

Citation: Hoppe, K. (2005). Assessment of maine’s stormwater phase II and NPS outreach campaign 2003-2005. [URL:http://www.epa.gov/]: Environmental Protection Agency.
Citation Type: Research