By knowing your customer’s home address, or zip code, you can access valuable marketing information. Data describing the predominant clusters that exist in your trade area, conclusions can be drawn on the spending behavior, specifically what things may or may not sell to this segment.
Read More...
A 1997 study of summer visitors to the state by the Wisconsin Department of Tourism reported that shopping and eating at restaurants were the second and third most universal activities enjoyed by visitors. This article looks as the demographics of tourists to assist retail and services business in downtown better serve this segment of their clientele.
Read More...
“Real Time” customer service is fast becoming a small business success factor as customers now expect immediate attention. The majority of small retailers open at 8 am and close at 5 pm. These limited hours of operation are preventing downtown retailers from capturing their fair share of consumer dollars.
Read More...
This article describes the market segmentation and changing consumer preferences facing the industry as well as possible opportunities for tourist lodging operators in your community.
Read More...
Changes in population, the composition of households, age, income, and ethnicity must be understood in relation to changes in shopping behavior and expenditures. The following article summaries these trends and provides items for consideration by retailers.
Read More...
