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Building front at 111 4th Street North.

The Changing Facades of Downtown

Downtown Economics Newsletter — APRIL, 2020.  The Changing Facades of Downtown: A La Crosse, Wisconsin Success Story.  By Andrea Schnick, Economic Development Planner, City of La Crosse.


Current Trends in Retail

Downtown Economics Newsletter — DECEMBER, 2019.  Current Trends in Retail:  Looking Ahead to 2020 and Beyond.  Summarized by Karina Ward collaborating with Bill Ryan and an ad hoc workgroup.


Walkability Means Better Business

Downtown Economics Newsletter — JULY, 2019. Walkability Means Better Business Written by Katherine A. Westaby, AICP, Planner/Community Development Specialist, City of Platteville, Wisconsin. Contributors: Todd Johnson and Jennifer Stephany. Reviewers Pam Parish and Mary McPhetridge.


Downtown Development Strategies

Downtown Economics Newsletter — APRIL, 2018. Downtown Development Strategies: Assessing the Priorities of Illinois Municipal Leaders. A summary of research by Norman Walzer, Mim Evans, and Michael Aquino, Northern Illinois University.


Retail at the End of 2017

Perspectives from N. David Milder, PhD — Overall, consumer demand and behavior have changed significantly over the past decade.  At the end of 2017, those changes are having a lasting impact on the industry.

empty mall


Downtown Economics Newsletter – MARCH, 2016. Storemageddon: The end of retail as we know it.
An ever-larger number of communities are investing their economic development resources into attraction programs targeting retail and related businesses.

downtown Mazomanie

Five Keys to Downtown Success

Downtown Economics Newsletter – DECEMBER, 2015: A Presentation by Gary Becker at the 2015 Wisconsin Small Town Downtown Forums: Leverage – Spatial Relationships – Collaboration – Community Health – Support Local

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Measuring Success in Small City Downtown Revitalization Efforts

Downtown Economics Newsletter – SEPTEMBER, 2015. Various words are commonly used to describe successful downtown revitalization efforts. Three words that are often used, as defined by the Merriam-Webster Dictionary, are:

• Vitality – the capacity to live and develop
• Vibrancy – having or showing great life, activity, and energy
• Resiliency – the ability to become strong, healthy, or successful again after something bad happens

All three describe positive change.