Branding for Downtown Success
In economic times like these, building excitement about downtown and cultivating local loyalty is more important than ever. Branding is an essential part of fostering the sense of community that keeps residents interested in downtown and that makes the community an attractive destination for visitors and potential residents. Good community branding can have a number of positive impacts: it can increase exposure for existing businesses and be a recruitment tool in building a more complimentary business mix. It can also boost retail traffic and attract residents to the downtown area. Successful branding can aid downtown and community organizations, increasing both volunteerism and giving, by increasing the credibility of revitalization efforts. Poorly executed branding, however, can have just the opposite effect. Therefore it is important to proceed carefully.
~Thumbnail taken by Jeff Miller of UW Wisconsin
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