The Biggest Box: Wal-Mart 2009 E-Commerce Sales

About 4 percent of all retail sales are completed online. In 2009, consumers purchased $143 billion in retail goods from businesses online. According to the most recent Wal-Mart Annual Report, what were total U.S. sales for Wal-Mart (including Sam’s) for the 12 months ending January 31, 2010?

A. $26 million
B. $26 billion
C. $268 million
D. $258 billion


D. $258 billion

Wal-mart worldwide sales totaled $405 billion in FY 2010. According to the U.S. Census, retail e-commerce sales were $142.9 billion in 2009. The Census defines e-commerce sales as goods and services where an order is placed by the buyer or price and terms of sale are negotiated over an Internet, extranet, Electronic Data Interchange network, electronic mail, or other online system. http://www.census.gov/retail/mrts/www/data/html/tsadjustedsales.html.

Wal-Mart sales were taken from the FY2010 Wal-Mart Annual Report http://investors.walmartstores.com/phoenix.zhtml?c=112761&p=irol-reportsannual .

For step-by-step instructions, click here:E-Commerce, Part IV

For questions, contact Bill Pinkovitz