Business Type Restaurants

NAICS Code 722

Location 10 East Main Street, Platteville, WI 53818

Nearby Businesses Annie’s Downtown Wine and Cheese, Perfect Pint, Steve’s Pizza, Netux Solutions, LLC, Varsity Sports, Momentum Bikes

Owner/Manager Bob and Linda Metzger

Special Store Activities Sweet Art Sunday, poetry readings, live music

Year Opened 2003

Website http://www.badgerbroscoffee.com/

Phone 608-348-7764

E-mail contact@badgerbroscoffee.com

Community Profile Platteville, WI Community Profile: Population of City – 9,989. Population of 10-mile ring – 20,642. Platteville is located in Southwestern Wisconsin and is home to the University of Wisconsin Platteville and its 6,200 students. The city offers many opportunities and attractions to residents and visitors including a vibrant downtown with one hundred percent occupancy. The University also provides the community with a wide range of artistic and athletic programs. Many historic attractions also exist within and surrounding the city of Platteville including Stone Cottage and Rountree Hall, which allow both residents and visitors to experience the rich history of the city. Source: City of Platteville (platteville.wi.us/)

Products Sold & Niche Developed

“Putting the latte in Platteville”, Badger Brothers Coffee and Internet Café provides an innovative addition to Downtown Platteville through their mission of providing quality and consistent products and enriching the community at the same time. The wide variety of coffee drinks served at the café is brewed with beans that are freshly roasted on the spot at the café. Badger Brothers also serves the community through selling local art, giving local musical and poetry groups a stage, and providing the use of a community room to local organizations in the tradition of coffee houses of the past, “hoping that the community room will become a catalyst for the Platteville community.”

Market Segments Served

Local college students, residents, and tourists frequent the business due to its friendly and welcoming atmosphere and wide selection of quality products and community services. Badger Brothers attracts a wide cross section of the community through these products and services in the downtown store, but also extends access to these products around the world through their online store accessible through the website.

Contributions to the Business Community

Badger Brothers Coffee and Internet Café contributes to both the business and the city wide community of Platteville through their history of sponsoring local events and collaborating with surrounding businesses. The owners believe that by supporting and promoting each other, the downtown businesses can work together to invest in the community. This partnership among businesses adds to the continuing success and growth of the downtown Platteville community.