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Social Media Marketing for Direct to Market Farms

We conducted a field test of Facebook targeted advertising using four different conceptually informed messages designed to drive traffic to community supported agriculture (CSA) farmer websites with the goal of increasing sales of CSA shares. The brief describes how the experiment was conducted and is useful for those in food systems who may be interested in doing their own Facebook advertising.

Download Social Media Marketing Messages for Direct to Market Farms (PDF, 6 pages, 1.1 MB)

Here is a sample of what the Facebook ads looked like:

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