Health misinformation has a demonstrable impact on health decisions and outcomes. In Wisconsin, one county can have a COVID-19 vaccination rate of nearly 76% while another can be at 32%. This affects productivity, schooling, family life, and other community concerns. This research project looks at the information disparity in rural Wisconsin with an eye toward strategies and resources to help community leaders effectively address misinformation problems.

Principal Investigator

Malia Jones, Scientist, Applied Population Laboratory

Co-Principal Investigators

Sijia Yang, Assistant Professor, School of Journalism and Mass Communication

Susan Passmore, Scientist, Institute for Clinical and Translational Research

Additional Personnel

Emily Latham, Extension Health Communications Outreach Specialist