The Division of Extension offers free training in March and April for food and agribusiness entrepreneurs. The series will cover best practices in social media and marketing, strategies for overcoming labor challenges, collaborative marketing and distribution options, culturally rooted food business development, and an introduction to Growth Wheel, a tool to guide small business development. All sessions will be delivered via Zoom. Registration is required.
Each program is on Monday from 10:00 – 11:15 AM.
- Monday, March 7. Best Practices in Social Media & Marketing
Social media creates numerous opportunities for you to get the word out about your business. While the marketing opportunities might be limitless, you only have so much time. Learn how to effectively use social media to share your business’s story and turn your followers into return customers.
- Monday, March 14. Strategies for Overcoming Labor Challenges
Labor issues have become one of the biggest challenges facing many food and farm businesses during the pandemic. This workshop will draw on research and best practices from human resources to help you learn ways to hire and retain employees through improvements in management and workplace culture.
- Monday, March 21. Exploring Collaborative Marketing and Distribution Options: A Panel Perspective
While supply chains have gained increased focus over the past several years, they have been a key challenge for food entrepreneurs for much longer. This workshop will feature Wisconsin businesses that operate co-production spaces and/or collaboratively market and distribute products for multiple local food producers and processors. Tips for success will be shared by Christine’s Kitchen in Madison, Farmer’s Best in Green Bay, and Central Rivers Farmshed in Stevens Point.
- Monday, March 28. Indigenous Commercial Fishing: Developing Culturally Relevant Jobs and a Healthy Food Source
Many tribes in northern Wisconsin rely on fish caught in regional lakes and rivers as an important traditional food. We will hear what two Wisconsin tribes are doing to start and expand their tribal-operated commercial fishing operations to not only increase the availability of healthy food for tribal communities, but increase culturally relevant and sustainable jobs for tribal members.
- Monday, April 4. An Introduction to Growth Wheel: A Tool to Guide Small Business Development
- This workshop will utilize the Business Advising Program “GrowthWheel” to highlight key areas of business development that food entrepreneurs can integrate to start or grow their businesses. In this workshop, we introduce aspects of a food entrepreneur’s (1) Business Concept, (2) Operational Set Up, (3) Organizational Processes, and (4) Customer Relationships. Participants will be emailed 4 “Decision Sheets” that they can fill out during the live Zoom session.
To register, please visit For more information contact email@example.com or see https://foodsystems.extension.wisc.edu/